SORA By Open AI To Kill Off Jobs: Bane or Boon?
We all know that one of the greatest inventions of OpenAI is ChatGPT, but this was not it, Open AI has announced their first Text-to-Video generated “SORA”.
Since its announcement, it has been the talk of the town not just about its innovative approach but also for being a threat to our society. SORA, a text-to-video AI model, holds the power to revolutionize content creation, but it also raises concerns about widespread job displacement across various industries.
So, is it a friend or foe for us?? We are here with the answer to the most asked question about SORA by Open AI.
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Table of Contents
The Rise of SORA by Open AI
Every content creator can relate to the fact that- what we think can never exactly be converted to our content, right?? But what if you have an AI tool where you just have to explain what you want and get exactly the same output?
That’s the promise of SORA. This powerful AI tool can take your written descriptions, complete with details about characters, settings, and actions, and translate them into a full-fledged video.
- Marketing & Advertising- Creating engaging video ads or explainer videos in a fraction of the time and cost compared to traditional methods.
- E-Learning & Education- Developing interactive and visually appealing educational content for online courses or presentations.
- Entertainment & Media- Generating storyboards, concept art, or even basic animation prototypes for movies, TV shows, or video games.
- Social Media & Content Creation- Producing quick and engaging video content for platforms like YouTube, or Instagram.
Can SORA be the cause of Job Displacement
For sure, SORA can change the way we create content, but it cannot deny the fact that it can be a threat to several job roles.
- Reduced Demand for Certain Roles- Animators, storyboard artists, and video editors could see a decline in demand as SORA automates many video creation tasks. If AI can generate high-quality content with minimal human intervention, companies might require fewer human creators.
- Impact on Freelance Work- Freelance video creators, animators, and editors may face increased competition as SORA becomes more accessible and cost-effective. Clients seeking quick and cost-efficient video production might opt for AI-generated options.
- Skill Gap and Redundancy- If workers’ current skill sets get stuck due to automation, they might struggle to find new opportunities unless they can upskill or reskill to adapt to the changing landscape.
- Loss of Creativity- Over-reliance on AI could stifle creativity in the video production industry. If the focus shifts solely towards efficiency and automation, the content will lack the touch of human creativity.
The Boon of SORA
While there may be job displacement in some areas, SORA also presents exciting opportunities. Here’s how it can benefit us,
- Increased Efficiency- AI can handle the more repetitive and time-consuming aspects of video creation, freeing up human professionals to focus on the creative aspects – scriptwriting, directing, and adding artistic flourishes. This allows for a more optimized workflow and potentially higher-quality final products.
- New Job Creation- Just as new technologies have created new job opportunities in the past, SORA could lead to the emergence of entirely new roles. Jobs focused on managing, refining, and overseeing AI-generated content, or those specializing in creating detailed text descriptions to optimize SORA’s output, could become highly in demand.
- Wider Talent field- By handling the technical aspects of video creation, SORA can empower individuals with strong creative vision but limited technical skills to bring their ideas to life. This can open doors for a more diverse and inclusive video creation landscape.
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5 AI tools like SORA
5 AI tools similar to SORA that offer text-to-video generation capabilities-
- Pika
Developed by Pika Labs, Pika focuses on generating high-quality animations in various styles, including cartoons, anime, and even cinematic productions.
It allows you to create videos with specific character designs and actions based on your text descriptions. Additionally, Pika boasts the ability to lip-sync audio to your AI-generated characters, adding a layer of realism to your videos.
- RunwayML (Gen-2)
While not solely focused on text-to-video generation, RunwayML offers a powerful AI-driven creative toolkit with a dedicated video generation module called Gen-2. Gen-2 allows you to combine text prompts with image inputs, giving you more control over the visual style of your final video.
It also features functionalities like motion tracking and green screen capabilities, making it a versatile tool for video creation.
- Synthesia
This AI tool specializes in creating realistic talking head videos. You can choose from a variety of avatar templates and then use text prompts to generate the character’s speech and facial expressions.
Synthesia is a great option for creating explainer videos, presentations, or even personalized marketing materials with a human touch – albeit an AI-generated one.
- Invideo
Primarily a cloud-based video editing platform, Invideo incorporates AI-powered features like text-to-video generation. While not as sophisticated as SORA or Pika, Invideo offers a user-friendly interface and a library of pre-designed templates that can be customized with your text descriptions.
This makes it a good option for beginners or those looking for a quick and easy solution for creating social media videos or short marketing content.
- Kaiber AI
This AI tool takes a slightly different approach to video creation. Instead of focusing solely on animation or talking heads, Kaiber AI allows you to generate realistic video footage based on your text descriptions.
This could be useful for creating scenes that might be difficult or expensive to film in real life, like historical reenactments or product demonstrations in specific settings.
Conclusion
In this Blog, we have seen how SORA by Open AI can revolutionize content generation and how advantageous it can be for us. But we cannot deny its after effects like it can result in reducing certain job roles but it can never replace human creativity.
We have also seen its alternatives that can help you generate text-to-video in just minutes.
If you don’t want to become someone that AI replaces then be the one that controls AI. You can do this by joining an AI workshop by Be10x.
